First Infiniti Brand Experience Center Opens in China

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OTOMAKASSAR – Infiniti opened its first Brand Experience Center today at Sanlitun, Chaoyang District, Beijing.

The Infiniti Brand Experience Center is the first of its kind in China, showcasing design aesthetics and innovative technologies all within a premium lifestyle space.

The Brand Experience Center serves as a platform for customers to enjoy an interactive experience of Infiniti’s unique brand as well as exploring product, technology and service innovations.

Dane Fisher, General Manager of Global Business Transformation & Brand, Infiniti Motor Company Limited said: “This is our first Brand Experience Center globally and we are very excited that Chinese customers can get to experience it first. As a fully interactive experience, visitors can get up close with our brand understand our “Empower the Drive” brand statement.”

During the opening of the Brand Experience Center, renowned Chinese fashion designer Zhang Chi took cues from model lineup for his latest collection and interpreted design aesthetics in a resolutely modern way.

Visitors also had the opportunity to experience the QX30 which was recently launched at Auto Guangzhou 2016, as well as an onsite demonstration of the Infiniti Concept Vision Gran Turismo simulator which reflects the brand’s sports DNA.

At the Center, the high definition LED screen intuitively showed visitors Infiniti’s groundbreaking technologies such as the world’s first Direct Adaptive Steering (DAS).

Visitors also enjoyed various exhibits in a special gallery space with an outside shopping area where they could purchase branded merchandise.

It has been an exciting week for Infiniti as the all-new Q60 made its China debut at Auto Guangzhou and the QX30 took the stage at the Air & Style Beijing, an international snowboard contest from November 18 to 19.(nissan-global.com)

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